The Paradox mission is to provide customers with personalised service, to manufacture innovative quality products and to continually build a strong team consisting of their customers, employees and suppliers. As a private company, they are not driven by short-term profit or concerned with stock price.

Their products are sold through loyal distributors in over 100 countries, most of them exclusive Paradox distributors. Since 1989, these goals have driven the development of revolutionary products such as EVO, Magellan, SP and more recently the Insite Gold Application.

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» Paradox's long established relationship with Atlas Gentech