Sennheiser appoints Atlas Gentech

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As a leading technology distributor with unparalleled reach and expertise in New Zealand’s headset market, we are ending our association with Plantronics in order to represent premium headset producer, Sennheiser.

Atlas Gentech Managing Director Steve Varney says they have a responsibility to provide their customers with the best solution available in the market.

“We have agonised over the decision to end our 21 year relationship with Plantronics but we believe the Sennheiser brand will lead the headset market into the future.”

Varney says Sennheiser also displays all the qualities Atlas are looking for in a business partnership. “They have the best quality product, competitive pricing and importantly the desire to form a strong partnership that will grow market share quickly.”

Geoff Crane, Sales Director ANZ of Sennheiser says, “We are extremely excited about this partnership with Atlas Gentech, who have great knowledge and experience in the NZ headset market. Their service levels and existing channel experience will definitely grow the Sennheiser headset business in New Zealand. Having Atlas Gentech meet the needs of channel partners and end users can only increase our market share.”

About Atlas Gentech

Atlas Gentech offers a complete and comprehensive suite of solutions covering the IT and Telecommunications market while being the largest distributor of Security equipment in New Zealand. 

About Sennheiser

Audio specialist Sennheiser is one of the world’s leading manufacturers of headphones, microphones and wireless transmission systems. Based in Wedemark near Hanover, Germany, Sennheiser operates its own production facilities in Germany, Ireland and the USA and is active in more than 50 countries. With 19 sales subsidiaries and long-established trading partners, the company supplies innovative products and cutting-edge audio solutions that are optimally tailored to its customers’ needs. Sennheiser is a family-owned company that was founded in 1945 and which today has 2,700 employees around the world that share a passion for audio technology. Since 2013, Sennheiser has been managed by Daniel Sennheiser and Dr. Andreas Sennheiser, the third generation of the family to run the company. In 2014, the Sennheiser Group had sales totalling €635 million.

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